The UK market for men’s grooming products was valued at £55 billion in 2025 and is set to grow by a further £8 billion* this year. That’s an astonishing trajectory, one that’s especially good news for the new occupiers at 1A Upton Business Centre.
Daimon Barber’s story began in the kitchen of a London barber shop. Today, it’s an internationally recognised grooming brand operating in over 30 countries. This success is largely due to the passion of its founder Louis Hayes-Davies:
‘When I relaunched Daimon Barber I wanted to move away from a barber-shop inspired offer. The brand is built on the principle of science meets nature and our focus is very much on the quality and consistency of ingredients. With our skin, shave, beard and hair systems we meet a lifestyle need. We know exactly where all the ingredients come from and it’s our own formulation. That’s unique in an independent business of this type.’
Daimon Barber’s authentic brand appeal, combined with its visually striking products, delivers a winning proposition for retailers. Stockists include Harrods and John Lewis and they’re the first independent brand to be found on the shelves at Next. Meanwhile their Advanced Plus hair-loss range has just received British Vogue approved recognition. They also have a range of global partners located in salon groups, barber shops, spas and hotels. These trusted ambassadors are kept fully up-to-speed with all the products. This empowers them to bring them to life for customers.
Louis and his team are delighted with their new location at Upton. They are now able to accommodate the majority of the team on the first floor. As well as Louis, this includes Victoria, who leads their global sales and education programmes, marketing manager Joe and accounts manager Paula. This frees up the ground floor for Adam, their logistics manager, to oversee the efficient dispatch of products across the world.
In their previous location at Stratford Upon Avon, Louis says they were ‘bursting at the seams’. But Upton works perfectly as their new business home. ‘It’s taken me years to get the right people in the right place’ he says. ‘Now we’ve finally achieved it and it feels brilliant’
For further details about Daimon Barber see daimonbarber.com